Black Friday has become one of the biggest shopping events in the UK, attracting both local and international consumers. With shoppers actively searching for deals online and in-store, this is a golden opportunity for merchants to boost sales and strengthen customer relationships.
Here are some key strategies to help your business make the most of this year’s shopping season 👇
1️⃣ Start Early with Payment Readiness
Before launching your promotions, ensure your payment systems are ready to handle high transaction volumes. Integrate multiple payment methods — including Alipay+, WeChat Pay, and UnionPay — to attract international shoppers, especially from Asia.
Offering familiar and trusted payment options helps increase checkout conversion rates and customer satisfaction.
2️⃣ Optimise the Online Shopping Experience
A smooth checkout experience can make or break a sale. Simplify your payment flow, ensure mobile compatibility, and highlight secure payment badges.
For e-commerce stores, double-check your website speed and ensure your payment gateway can support peak-time transactions seamlessly.
3️⃣ Offer Attractive Promotions for Digital Wallet Users
Leverage wallet-specific campaigns — for example, Alipay+ seasonal promotions — to engage Chinese and Asian consumers.
Partnering with payment providers can also help your brand gain exposure through Alipay app banners or social media promotions.
4️⃣ Monitor and Analyse Transactions in Real Time
Black Friday often brings spikes in transactions. Using real-time monitoring tools helps you identify sudden changes, detect anomalies, and ensure smooth settlements.
A data-driven approach not only protects your business but also gives valuable insights into consumer behaviour.
5️⃣ Prepare for the Post-Sale Rush
After the sales peak, focus on after-sales support, refunds, and settlement reconciliation.
Ensure your finance team can easily track payments across channels and maintain transparent communication with customers.
💡 GlobePay helps UK merchants handle Black Friday payments with ease.
From local retail to e-commerce, our integrated platform supports major Asian payment methods and ensures secure, fast, and compliant transactions.
