In this post, you will gain 5 actionable tips to optimise your new Ecommerce store. In the last 10 years, we have seen the rise of SMEs in the Ecommerce space. Previously, online sales and distribution had been dominated by big names that had the resources to fund their own website development and technology. However in 2020, the playing field has levelled. In conclusion, there has never been a better time for SMEs to launch an online store.
Source: McKinsey, The 2020 McKinsey Global Payments Report
The diagram above shows that SMEs using differing distribution models have different needs. A purely digital model will need to optimise their payment process and create a fritionless user experience. In comparison, physical stores need to optimise inventory management and working capital financing. Now that we have identified the core needs of an online shop, we can move onto the 5 essential tips for a new WooCommerce store.
A major problem with Ecommerce is the increased risk of hacking. This puts you and your customers at risk. It is important to prevent hackers from stealing yours and your customers’ credit or debit card information. Protect your WooCommerce store by staying up to date with recent security software and conducting in-depth research. Above all, making sure your website is secure now, will save you time and money in the future.
A key part of the user experience when shopping online is ease-of-use. Customers want to browse, search and filter products quickly and efficiently. Creating a product table is a great way to improve your customer’s experience. To clarify, create a product table with a easy-to-search function to boost sales and grow your online business.
Below are 3 plugins we recommend to display you products in an easy-to-use table:
Your product is amazing – so make sure you customers know it too! When you’re shopping, you want to know the details: the materials, the size, the instructions. In short, listing a product without an image or a description is a huge missed opportunity.
5 quick tips for attractive product images:
A massive advantage of having an online store over a physical store is that your customers are not limited by location. Customers can access your store from anywhere in the world and make purchases. Especially with the rise of Covid-19, there has been a rise in demand for cross-border Ecommerce.
The diagram below shows that E-Wallets dominate Ecommerce payments. Almost 42% on online shoppers approved of this method. Above all, you must enable international payment methods to have access the global market. Click here to apply for China’s most popular E-Wallets (Alipay and WeChat Pay) on the WooCommerce platform.
Source: Payments Cards and Mobile
At one time or another, we have all fallen victim to a well-timed sale, discount, free-gift or buy-one-get-one-free offer. These offers drive traffic and interest from prospective buyers. Utilising these methods to boost sales could greatly increase your business revenue in the long run. So having multiple social media accounts and posting advertisements is key to spreading the news about your sale.
Source: eMarketer, Bizrates Insights, Statistica 2019
In conclusion, launching a new WooCommerce store is extremely exciting. The possibilities for growth are endless. An online shop means you have access to billions of customers all around the world. The key takeaways of this are:
Click here to learn more about Alipay and WeChat Pay on WooCommerce.
Read Alipay and WeChat Pay for WooCommerce, Magento and OpenCart.
Click here to read Top 3 Chinese Payment Gateways For Your Website.
Read Insight: A Chinese International Student’s Payment Experience.
The views and opinions expressed in this blog are those of the authors and do not necessarily reflect the official policy or position of any other agency, organization, employer or company. The primary purpose of this blog is to educate and inform. This blog does not constitute financial or business advice or services.
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