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Chinese Consumers, GlobePay, Payment Solution, WeChat Pay, WooCommerce

5 Essential Tips for Ecommerce Stores

Technology is closing the gap between what one can imagine and what one can do and as a result the equality of opportunity is unmatched in human history.
Matt Mullenweg
CEO of WooCommerce

In this post, you will gain 5 actionable tips to optimise your new Ecommerce store. In the last 10 years, we have seen the rise of SMEs in the Ecommerce space. Previously, online sales and distribution had been dominated by big names that had the resources to fund their own website development and technology. However in 2020, the playing field has levelled. In conclusion, there has never been a better time for SMEs to launch an online store.

Source: McKinsey, The 2020 McKinsey Global Payments Report

The diagram above shows that SMEs using differing distribution models have different needs. A purely digital model will need to optimise their payment process and create a fritionless user experience. In comparison, physical stores need to optimise inventory management and working capital financing. Now that we have identified the core needs of an online shop, we can move onto the 5 essential tips for a new WooCommerce store.

5 Essential Tips for a New WooCommerce Store

1. Protect your WooCommerce Store.

A major problem with Ecommerce is the increased risk of hacking. This puts you and your customers at risk. It is important to prevent hackers from stealing yours and your customers’ credit or debit card information. Protect your WooCommerce store by staying up to date with recent security software and conducting in-depth research. Above all, making sure your website is secure now, will save you time and money in the future.

  • Make sure you are using a trustworthy host that has inbuilt security features and positive reviews. Reputable WooCommerce website hosts include SiteGround, Bluehost, DreamHost and Liquid Web.
  • Create a strong password. According to NordPass, the average person has 70-80 passwords! So it comes as no surprise that many people duplicate passwords. To sum up, we recommend staying away from popular passwords and generating a completely new password for you WooCommerce Store. The 10 most common passwords of 2020 – definitely ones to avoid – are:











2. Create a Product Table.

A key part of the user experience when shopping online is ease-of-use. Customers want to browse, search and filter products quickly and efficiently. Creating a product table is a great way to improve your customer’s experience. To clarify, create a product table with a easy-to-search function to boost sales and grow your online business.

Below are 3 plugins we recommend to display you products in an easy-to-use table:

WC Product Table Woo Product Table Pro WooCommerce Product Table

3. Optimise Product Images and Description

Your product is amazing – so make sure you customers know it too! When you’re shopping, you want to know the details: the materials, the size, the instructions. In short, listing a product without an image or a description is a huge missed opportunity.

5 quick tips for attractive product images:

  • Use a camera or smartphone to take the picture.
  • Make sure the room is well-lit or take the photo in natural sunlight.
  • Use complimentary colours to make your product pop!
  • Keep your background simple and one colour.
  • If you have a friend or family member who takes beautiful holiday snaps, ask them for a quick favour to take or review the photo.

4. Enable International Payments

A massive advantage of having an online store over a physical store is that your customers are not limited by location. Customers can access your store from anywhere in the world and make purchases. Especially with the rise of Covid-19, there has been a rise in demand for cross-border Ecommerce.

The diagram below shows that E-Wallets dominate Ecommerce payments. Almost 42% on online shoppers approved of this method. Above all, you must enable international payment methods to have access the global market. Click here to apply for China’s most popular E-Wallets (Alipay and WeChat Pay) on the WooCommerce platform.

Source: Payments Cards and Mobile

5. Offer Sales and Discounts

At one time or another, we have all fallen victim to a well-timed sale, discount, free-gift or buy-one-get-one-free offer. These offers drive traffic and interest from prospective buyers. Utilising these methods to boost sales could greatly increase your business revenue in the long run. So having multiple social media accounts and posting advertisements is key to spreading the news about your sale.

Source: eMarketer, Bizrates Insights, Statistica 2019

In conclusion, launching a new WooCommerce store is extremely exciting. The possibilities for growth are endless. An online shop means you have access to billions of customers all around the world. The key takeaways of this are:

  • SMEs need to create seamless payment processes and a smooth user experience.
  • Protect your WooCommerce store by using a reputable host and creating a strong password.
  • Create a product table so you customers can easily search for products.
  • Enable internation payment option like Alipay and WeChat Pay so international customers can pay for your products.
  • Offer sales and discounts to attract more customers. Remember to advertise your sale on social media or other channels to build interest.

The views and opinions expressed in this blog are those of the authors and do not necessarily reflect the official policy or position of any other agency, organization, employer or company. The primary purpose of this blog is to educate and inform. This blog does not constitute financial or business advice or services.

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