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WeChat Mini-Program

Mini-programs are small applications that function within WeChat. When they were first launched, they were technically more simple than a standard native app. However, in 2018, since Tencent opened more APIs for developers, they are now quite similar to a native app with regards to their complexity.

​When you use mini-programs, you’ll see that they function like standard mobile phone apps. Tencent refers to them as ‘Mini Programs’ due to a dispute with Apple over the use of the term ‘app’. However, the term ‘Mini App’ is sometimes used when talking about these programs.

Mini Program Functions

The aim of the mini-program is to create a friendly, efficient and consistent user experience within the WeChat ecosystem. Every effort has been made to cater to a range of needs and to ensure that both the user and service provider benefit from the mini-program platform.


Mini-programs are suitable for all industries, such as restaurants, shopping malls, hotels, etc.


They are suitable for hotel reservations, housekeeping services, venue reservations, etc. As well as finding accommodations, sports facilities, gym and other lifestyle services.


They can be used for flight inquiry, point inquiry, exchange rate inquiry, etc.


They are suitable for use in catering industry, clothing industry, education and training industries, hospitals, banks, etc.


You can view weather forecasts, calendars, pay utility bills, rent, phone bill, internet provider bills, etc.


You can even play mini-games in your spare time and always stay entertaine

Benefits of Mini Program

Mature WeChat Ecosystem

Share products, compare products, place orders, and pay in one go. Significantly reduce development costs, save time and cycle, and rapidly expand the market

Powerful Function

The mini-programs integrate images, audio and video, geographic location, gravity sensing, QR codes, WeChat login, WeChat payment and provide all the functions of a real app. They are suitable for all industries, individuals, enterprises, governments and media outlets.

Fast Running

Our platform is a lightweight app right at your fingertips, and can be used without any downloading or installing. We pride ourselves on how easy it is to use.

Large User Base

There are 800 million users on WeChat. You can connect via, one-click sharing, spread your business quickly, expand your exposure, and improve your overall sales efficiency.

Promotion Abilities

A mini-program interface can be attached to 500 WeChat Official Accounts. Small programs can switch between each other, and can also switch to H5, to attract more users.


The Nearby function allows WeChat users to find any participating merchants within five kilometres, a playful solution to some business advertisers’ problem of not being easily discovered. Stores are ranked according to distance, regardless of the size of the brand.


Smaller stores have their own brands. A mini-program code can become a direct channel for consumers to get to know a specific business. For offline stores, promotions can be made available to users via a mini-program code.


Mini-programs are a kind of app which don’t need to be downloaded or installed in order to be used. Mini-programs can be used absolutely anywhere, at anytime, without any special requirements.

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