WeChat Official Accounts are the equivalent of Facebook, Instagram and Twitter combines. Overseas companies are currently restricted to Service Accounts, which means you must verify your business annually. They are multi-functional platform for merchants to manage and develop their business. Your Official Account will appear in your followers’ contacts list, optimising customer service capabilties. They are easy to find and have additional features like WeChat Pay (to purchase in-app) and geo-location features. The only restriction with a WeChat service account is that you can only post 4 group messages per month.
Official accounts can send direct messages and content to followers
Based on specific key words, users will receive regular updates from official accounts
Businesses can messages within 48 hours to a customer enquiry on WeChat
Create your own menu that shows information specific to your business
Developers can use this API to convert a long URL into a short URL. This is suitable for business requirements.
WeChat Pay has quick pay functionality, QR code payment, in-app payment options and others to suit a variety of payment requirements
Advantages of an Overseas Official Account
WeChat Official Accountants are the WeChat equivalent of a Facebook page. They are an interface a brand can use to:
To enter the Chinese market and achieve real results, a WeChat Official Account is a 100% necessary. China does not have Facebook, Twitter or Instagram. To even get in front of Chinese consumers, you have to develop a presence on WeChat.
Overseas merchants open official WeChat service account and sell goods on it. When customer choose to pay with WeChat Pay, foreign foods are shown in RMB pricing. Customers then confirm the payment from their WeChat Pay e-wallet.
We work directly with the WeChat team, sp there is no 3rd party agency involved. The WeChat Official Account will 100% belong to your business.
Apply for a WeChat account with us and we will provide consulting on costs and timeline guidance.
We will assist you every step of the way and help you establish a presence on China’s top social media platform.
Ask us whether your business would benefit from a WeChat Official Account. Our team has years of experience and work with WeChat staff directly to offer accurate information to our community.