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Putting Small Business on the Small Screen

Are you meeting your customers’ expectations for mobile commerce?

Two thirds of people now use their phones to access the internet.

Total UK retail sales for mobile commerce are estimated to reach nearly £43 billion in 2018.[1]

In our latest Small Business Mobile Research, customers told us they often don’t get a good mobile experience from small independents.

Among the most common complaints were:

  • The screen is too small
  • Small business websites are not mobile-friendly
  • Remembering login details and passwords
  • Having to enter in long card or payment details
  • Having to enter too many personal/contact details
  • Complicated checkout process

The problem may be that only 1 in 6 UK small businesses has a website that is optimised for users with a mobile device – i.e. that adapts in size, shape and style to accommodate the small touchscreen of a mobile device. 

Shoppers have a growing appetite for the speed and convenience of mobile shopping, but small businesses don’t seem to be meeting this demand.

And yet, it needn’t take much to meet customers’ expectations, as GlobePay, the professional payment solution provider. We support the most popular payment way in China for Chinese globally. Solve all the problems about:

  • Having to enter in long card or payment details
  • Having to enter too many personal/contact details
  • Complicated checkout process

It only took a few small changes to make website more user-friendly for busy new customers who are often doing everything with one hand and one step preferable, including shopping on a smartphone. GlobePay decided to go straight to customers and make our marketing mobile too, by focusing on our online API, with directly payment by WeChat pay or Alipay. As long as merchants in the UK registered as user at GlobePay. Now, any changes we make to the website are done with a user-first mindset: at the end of the day, it’s important to know about what customer needs, and help both merchants and payer easy, fast and safe.

[1] eMarketer (2017), UK Retail and Ecommerce: eMarketer’s Updated Estimates and Forecast for 2016–2021

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