WeChat Mini Program was officially launched on January 9, 2017. It is a kind of application that does not need to be installed to use. Users can open the app by scanning the QR code or search in the dialogue box. Therefore, users don’t have to worry about limited phone storage because of installing too many apps. In other words, the application could be used at any time without installing it.
For developers, the threshold of Mini-Program development is relatively low, so it is easier to develop than other apps. This kind of product is suitable for offline stores of life services and the conversion of various applications. Developers of businesses, governments, media, other organisations or individuals can apply for the registration of Mini-Programs. The Mini Program has several functions, such as message notification, offline scanning code, mini-program switching, searching and etc.
After nearly two years of development, now more than 1.5 million developers and WeChat have jointly made in the event of a Mini-Program. As a result, the number of Mini Programs is more than 1 million, covering more than 200 segments of the industry, and the daily active users are up to 200 million.
Why Do Enterprises Use WeChat Mini Program?
Mini-Program is a multi-functional application and has brought benefits to enterprises. For example, it can reduce the cost of developing online store, improve user experience, attract more potential users and enriched the marketing methods.
• Mini-Program is based on WeChat, and it currently has more than 1 billion users, which can help the merchant get access to a broader market.
• The icons of online shopping malls is mainly spread in WeChat, so it is convenient for users to aware of these functions.
• From the technical perspective, the Mini Program facilitates the development of business, such as social fission by scanning the QR code.
• The Mini-Program doesn’t need to be downloaded, which is more convenient than Apps and is more functional than WeChat official accounts. Moreover, the icons of Mini Program can be placed on the desktop of Android phones, without taking up any storage.
• The Mini-Programs cost less. The cost of developing an App is comparably expensive, and the developing time is extended, the cost of operation, maintenance and promotion are higher. Mini-Programs can be updated about one to two weeks. Due to a fixed framework and development environment, the cost is much lower. So Mini-program has become the first choice of many e-commerce merchants.
• The Mini-Program is more smoothly to use. The fluency of it is almost the same as that of an App. There will be no lag, delay, slow loading, insufficient permissions or other adverse circumstances. The user experience is essential.
How do enterprises use online shopping malls in Mini-Program to improve product sales?
- Mini-Program is attracting customers. Use many small program entrances, plus sharing, recommendation, social fission, distribution and other marketing strategies to access customers easily.
- Transformation. Through the group buying, special price, discount, member rebate and other combination activities, improve the transaction and payment conversion.
- Retain customers. Provide new and old customers with excellent service experience, continuously provide preferential benefits to enhance user activity.
- Re-purchase. Building a member system, including member growth, member rights and interests, points mall, member store value, etc., which is an effective method to promote customer repeat purchase.
How to connect WeChat Mini Program with WeChat
WeChat Mini Program can access the WeChat payment. The function called return credit card can be paid through WeChat to complete the repayment. Users only need to associate with a bank card in WeChat, and complete the identity authentication, can be equipped with smartphone into a universal app wallet, then can purchase goods and services from merchants, moreover it can save time of payment that only need to enter the password on your smartphone, that to complete the whole process easy and smooth without any charge steps. As an enterprise user, the enterprise needs to upload authentication when applying for a Mini Program, and after authentication, it can be used for WeChat payment in the background.