WeChat new product- Mini-Program provides a new method and platform for merchants and brands that want to build their own e-commerce platforms like Alibaba, JD. Mini-Program also gives small and middle e-commerce companies more opportunities to explore the market with less budget.
What is Mini-Program?
WeChat is a multi-purpose messaging, social media and mobile payment app developed by Tencent. WeChat combines the features for Uber, WhatsApp, Messenger, Apple Pay, Deliveroo and other apps. As the mainstream social media platform in China, WeChat monthly active users are more than 1 billion. In 2017, WeChat released WeChat Mini-Programs, which are sub-applications within the WeChat ecosystem. With Mini-Program’s help, users can visit any other apps and online store without leaving WeChat. At present, more than 1 million Mini-Programs are available in more than 20 countries in wordwide.
Compared to WeChat’s main function, Mini-Program can provide more advanced features and provide a lot of benefits for e-commerce platforms, merchants, and WeChat users.
Advantages of WeChat Mini-Program
Mini- programs are more useful than apps when it comes to getting new customers. Usually, new customers have to register before first purchase, but the merchants need to consider whether passers-by have the patience to download. Mini-program could be the perfect solution in this situation. Scanning the QR-code to access, and authorising WeChat to share your account information is the easiest registration process for WeChat users.
Compared with e-commerce APP, the development cost of the WeChat Mini-program is much lower than the former, and the marketing cost is also much lower. The user experience brought by immature e-commerce apps to customers is tedious, and it also occupies the phone storage and sends too many useless notifications.
It is easy and quick to access any Mini- program, including the banner, Mini -program code, QR Code and other approach methods such as a nearby Mini- programs, WeChat search provides a variety of entryways for easy forwarding and sharing, to attract customer volume and increase customer loyalty.
Users won’t spend more time and waste their storage on an app that they hardly use. Based on WeChat, WeChat users don’t need to leave WeChat and open another app. All they need to do is search in WeChat then click the Mini-Program that was built within WeChat.
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